Management Engineering - Strategy and Marketing

Oral exam

1 . - a company coming i nto a new industry - ma nag ement of innovation (disruptive technology) PROs of an organic growth (concentric) It seems in the quotes that having the technology already in R&D they already have it as strengths. This technology advance does not ensure that they are going to be successful. What does Sony have to do? What customer would you target in the automotive i ndustry? The incumbents of the field or new entrants? 2. - how an incumbent company is coping with managing new technologies and innovation - STEEP analysis - how companies in the oil and gas field can shift to sustainability 3. - diversification str ategy: not geographical because they are already very present worldwide, so they work on the product scope, but how? What kind of market they have in mind while creating this portfolio? 4 . - geographical diversification - different positioning in different markets 5. 6. Pros and Cons of this alliance 7. 8. 9. - strategi c fit 10. 11. - geographical expansion: asset transferability 12. 13.