Management Engineering - Business & Industrial Economics

Second partial exam

Text Brief 2 – 2022 Ju ly 13 th : Netflix starts playing games Read the article “ Amid losses, Netflix bets on a bold strategy around video games” (The Washington Post , April 22 nd 20 22 ). By writing a homogeneous essay ( “slide style ” should preferably be avoided), and relying on the relevant content from the BIE course, discuss the economic rationale behind this new commercial strategy by Netflix and express your view on its odds of success. Timing, validity and restrictions Before 23:50 of July 15 th 2022: Uplo ad the brief on the WeBeep site. Grades will be published with the 2 ° call exam results. A positive brief grade will be kept valid for the whole Academic Year (up to the end of February 2023 ). However if th e student uploads a second brief, the former brief grade will be deleted. Template File format : Only Word documents are accepted . The documents should not be longer than 600 words. Note: no questions/emails from students are allowed during the 2-days off -line brief time frame . For any other possible details please refer to BIE exam info slides (“Exam Information”) uploaded in the We Beep site (slides no. 15, 16, 17, 18) .