Management of Organizations and Projects

Synthetic program:

Business Environment
- The macro environment and the factors influencing the market condition
- The competitive environment
- The supply-demand relationship
Business Strategy
- Definition of business strategy
- Value chain and sources of competitive advantage
- Corporate portfolio strategy
- Business model and strategic innovation

Marketing Strategy and Process
- Market segmentation and strategic positioning
- Marketing decisions

Performance Measurement
- Cost control
- Main financial performance indicators

Basic Project Management
- Main components of project management: scope, time, progress, cost, risk, stakeholder, value