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Strategy and Marketing
Synthetic program:Strategy
Concepts, theories and models supporting the strategic decision making process. The main topics are: strategy, strategic decision and strategic analysis; business unit strategy, value chain, competitive advantage, competitive forces, SWOT analysis; corporate portfolio strategy, portfolio matrices; strategic innovation and creativity (e.g. resource-based view and blue ocean strategy), business model design and innovation, digital disruption.
Marketing
Concepts, theories and models supporting the marketing decision making process. The main topics are: customer behaviour, segmentation and targeting, value proposition and positioning, branding, marketing mix & customer experience.
Strategic Entrepreneurship
Models, methodologies and tools enabling the launch of a new business. The main topics are: business planning, the lean startup approaches, the startup financing, resource gathering and allocation.
Lecture Notes
Complete course:
| Type | File name | Year |
|---|---|---|
| Digital notes | Completed notes of the course - Marketing part | 2024/2025 |
| Digital notes | Completed notes of the course - Strategy part | 2024/2025 |
| Digital notes | Completed notes of the course | 2023/2024 |
| Digital notes | Completed notes of the course | 2020/2021 |
| Digital notes | Completed notes of the course v2 | 2020/2021 |
| Digital notes | Completed notes of the course - prof. D. C. | 2015/2016 |
| Digital notes | Completed notes of the course - prof. G. N. | 2015/2016 |
Divided by topic:
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Other:
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Exercises
Complete course:
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Divided by topic:
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Other:
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Exams
First partial exam:
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Second partial exam:
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Full exam:
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Oral exam:
Multiple choice test:
| Type | Date |
|---|---|
| Text and solution | 25/01/2024 |
| Text and solution | 17/07/2023 |
| Text and solution | 26/06/2023 |
| Text and solution | 15/02/2023 |
| Text and solution | 07/09/2022 |
| Text and solution | 06/07/2022 |
| Text | 15/06/2022 |
| Text and solution | 07/02/2022 |
| Text and solution | 07/02/2022 |
| Text and solution | 25/01/2022 |
| Text and solution | 17/01/2022 |
Other:
Other
Laboratory:
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Projects:
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Presentations:
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Collections of notes, exercises or exams:
| File name | Year |
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| Written exam's question 2016 - 2019 |
Tables:
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Etc:
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Live
Quick daily notes, exercises and audio recordings. Files will be approved on priority but deleted after 365 days. 2 points will be assigned by default.
Quick contents:
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