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Management Engineering - Strategy and Marketing

Strategy and Marketing


Synthetic program:

Strategy
Concepts, theories and models supporting the strategic decision making process. The main topics are: strategy, strategic decision and strategic analysis; business unit strategy, value chain, competitive advantage, competitive forces, SWOT analysis; corporate portfolio strategy, portfolio matrices; strategic innovation and creativity (e.g. resource-based view and blue ocean strategy), business model design and innovation, digital disruption.

Marketing
Concepts, theories and models supporting the marketing decision making process. The main topics are: customer behaviour, segmentation and targeting, value proposition and positioning, branding, marketing mix & customer experience.

Strategic Entrepreneurship
Models, methodologies and tools enabling the launch of a new business. The main topics are: business planning, the lean startup approaches, the startup financing, resource gathering and allocation.

Lecture Notes

Complete course:

Type File name Year
Digital notes Completed notes of the course 2020/2021
Digital notes Completed notes of the course v2 2020/2021
Digital notes Completed notes of the course - prof. D. C. 2015/2016
Digital notes Completed notes of the course - prof. G. N. 2015/2016

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Exercises

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Exams

First partial exam:

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Second partial exam:

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Full exam:

Type Date
Text and solution 07/02/2022
Text and solution 07/02/2022
Text and solution 07/02/2022
Text and solution 17/01/2022
Text 15/06/2022

Oral exam:

Type Date
Text 22/06/2022
Text 22/06/2022

Multiple choice test:

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Other:

Other

Laboratory:

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Projects:

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Presentations:

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Collections of notes, exercises or exams:

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Live

Quick daily notes, exercises and audio recordings. Files will be approved on priority but deleted after 365 days. 2 points will be assigned by default.

Quick contents:

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